Definition
Advertisement is a communication whose is to inform potential customers about to generic increased consumption of those product and service through the creation and reinforcement of brand loyalty. For these purposes advertisement often contain both factual information and persuasive message. Every major medium is used to deliver these message, including, television, radio, movies, magazines, newspaper, video games, the internet and bill boards. Advertsiting is often placed by an advertsiting agency on behalf of a company.
In short
Advertsiting is information for persuading and motivation people so that will attract them to the service and the thing that are offered or informed.
Function of advertisement :
a. Promotion
b. Communication
c. Information
In making advertisement keep the following points :
1. Language of advertisement
Using the correct or suitable words Using the interesting and suggestive expression Using positive expression Text of advertisement should be directed to goal2. Content of advertisement
Objective and honest Brief and clear Not making to group or other produce Attractive attention Kind of advertisement
a. Mobile billboard adversiting b. Public service adversiting
The same adversiting techniques used to promote commercial goods and service can be used to inform, educate, and motivate the public about non commercial issues, such as AIDS, political ideology, energy conversation, and global warming.
c. Commercial adversiting
Commercial solicitation designed to sell some commodity, service or similar. Companies try to sell their product using.
d. Covert adversiting
Is when a product or brand is embedded in entertainment and media.
